Free SEO tools

Live Google data for Australian businesses and anyone else. Each tool tells you what it found, what it means, and what to fix. Most run without a login.

Keyword and content research

Find what people search and what it takes to rank for it.

Keyword research
Monthly searches, cost per click, difficulty, intent and related keywords for any phrase in Australia or abroad.
On a plan: More lookups a day, longer idea lists, and a one-click article brief.
3 free a day, no login
SERP snapshot
Who ranks on page one right now, which Google features appear, and where your site sits.
On a plan: Daily tracking of your position in the rank tracker.
3 free a day, no login
Keyword gap
Keywords your competitors rank for that you don't, with volume and difficulty.
On a plan: Up to 10 competitors per run and CSV export.
1 a day with a free account
Content brief
An outline built from the pages that rank: headings, questions, target length and terms to cover.
On a plan: Turn the brief into a full article in your voice.
1 free a day, no login
Content scorer
Paste a draft and its keyword; get a 0 to 100 score with a fix for each failed check.
On a plan: all 47 RankScore metrics on every article.
5 free a day, no login

Site checks

Find what is holding a page or a brand back on Google.

On-page auditor
Checks one URL for title, description, headings, indexability, speed and Core Web Vitals, with a fix for each problem.
On a plan: Pro crawls up to 100 pages per site and compares each audit with the last.
3 free a day, no login
Brand monitor
Who owns page one when people search your brand name: you, review sites, or a competitor.
On a plan: Track your brand query daily and get alerted when someone displaces you.
1 free a day, no login

Backlinks

See who links to you and to your competitors.

Backlink overview
Domain rank, backlinks, referring domains, spam score and top anchor text for any domain.
On a plan: Full referring-domain lists and more anchors.
1 free a day, no login
Backlink gap
Sites that link to your competitors but not to you: a ready-made outreach list.
On a plan: More competitors per run and CSV export.
1 a day with a free account

AI answers and local search

Check ChatGPT, Google's AI answers and the map pack.

AI visibility
Whether Google's AI answers and ChatGPT mention or cite your domain, and for which questions.
On a plan: Saved prompts checked daily, with a history of when you were cited.
1 free a day, no login
Local pack check
Where your business shows in Google Maps for a search in a suburb or postcode.
On a plan: Pro and Agency run a grid of points around you to map where you rank.
1 free a day, no login

For your own site, every day

Members get a rank tracker with decay alerts, Google Search Console data, and a Site Health page that puts audits, rankings and AI visibility in one place.

Open the rank tracker

Need the whole site rebuilt?

EasySEO, our sister service, rebuilds and hosts small-business sites with SEO done from the first page.

Visit EasySEO